The author Susan Burnett re-appointed Palamedes PR to spearhead a second UK publicity drive for her history title, On That Day I Left My Boyhood Behind. The client required broad regional coverage for the title in the print, broadcast and online media in order to maintain publicity momentum and drive further sales.
This book PR campaign focused on further cementing the author’s brand by delivering strong news content within the wider regional media, with a particular focus on broadcast media.
This book PR campaign generated significant exposure for the client and her book on regional TV, radio, print and online media.
“I re-appointed Palamedes PR following a particularly successful book PR campaign that generated national and international exposure. I wanted to maintain that publicity for On That Day I Left By Boyhood Behind, so I engaged their services for a second PR campaign. Once again, I’m very pleased to have done so given the print, online and broadcast publicity that was secured for me.”
This was a follow-up campaign after having previously helped catapult the client to best-seller status. The focus was to maintain the momentum generated by the first campaign and further cementing the client’s status as an expert in her field, and best-selling author. On these points, it was a resounding success, as attested to by the client.