Swim the Big Blue, a record-breaking expedition to swim every single mile of the Atlantic Ocean, appointed Palamedes PR for a UK consumer PR and an international consumer PR campaign. The expedition leaders required consistently broad, positive and engaging news content in order to bring the expedition to a global audience. We were tasked with securing news and feature content within the UK national news media, the wider swimming and outdoor media, in addition to overseas (particularly the US) media audiences.
Since our appointment, the agency has developed consistently high quality news content in order to deliver the client’s expectations. Our content has variously included news copy, feature-led editorial and survey-led concepts.
To date, we have secured up to 150 pieces of content on regional, national and international platforms. These include newspaper, magazine, radio and TV, and publications within the wider swimming and outdoor sector. It also includes in-depth interviews in print and on radio and TV.
We will be representing the expedition throughout, and anticipate more media coverage as the months roll on.
Our clients maintain that we generate more media coverage per individual release than any other British PR agency. We can’t say if this is true or not, but the volume of publicity for this campaign alone reflects our position as a market-leader in national and international PR.
Daily Mirror Online
Daily Telegraph Online
SKY News #1
SKY News #2
BBC World Service (Interview & Website)
BBC Radio 5 Live (Interview)
Daily Mirror Print
Daily Telegraph Weekend Cover Feature – one of three pages
Daily Telegraph Weekend Cover Feature – two of three pages
Daily Telegraph Weekend Cover Feature – three of three pages
The Times (Print)
The screenshots and print edition clippings, above, are only a fraction of those generated by us during this campaign. We’ve included a few more, below: