The Back to Basics Diet

Client: David Hack
Campaign Type: UK Book PR Launch
Objective: Launching The Back to Basics Diet by David Hack

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We were appointed for a swift UK book PR and book launch campaign with a view of generating national exposure for The Back to Basics Diet, the blurb for which is: “Fed up with being fat and worried about your health? Frustrated by conflicting advice on how to lose the flab? Think your excess weight is somehow your fault? This groundbreaking book promises to yield real results with minimum fuss and change your life for the better, once and for all!”

This book PR campaign focused on the creation of original and exclusive content for the national media.

This non-fiction book PR campaign resulted in national exposure, in addition to extracts.

“I appointed Palamedes PR to generate national publicity for my book, The Back To Basics Diet, in 2015. The agency generated two pieces of national content, in addition to an extract, for which I’m grateful. Since working with Palamedes my book has sold out, which is a testament to the agency’s expertise in generating positive awareness for their clients.”

palamedes pr
palamedes pr

Female First – Book Extract

palamedes pr

Daily Mirror (Online) – Tip Sheet


This extraordinary media coverage could be yours..