We have extensive experience of working within the food, lifestyle and weight-loss/dieting arenas, which is why we were specifically sought-out by The Into-Trim Plan, a pioneering new start-up for yo-yo dieters. We were instructed to secure regional, national and glossy exposure for the brand in the weeks leading up to and immediately following its UK launch.
We loved the principle behind the brand, and wanted to capitalise upon the personal experiences of its founder, Natasha Hurst – herself a yo-yo dieter and one of the UK’s leading authorities on the subject. With this in mind, we created compelling, newsworthy content in a variety of forms with a view of securing widespread coverage in all key target media.
We secured regional, national, international and glossy magazine coverage for Natasha and The Into Trim Plan, all of which was extensive in nature and content. The results of this consumer PR include include:
We were appointed to orchestrate a consumer PR campaign with national impact. The results of our work, and the feedback of the brand’s customers, is testament to the consultancy achieving that goal.