Palamedes PR was appointed by Sir David Wills to promote Tree to Table, a bespoke furniture company, in Blagdon, North Somerset. Sir David is from one of the West Country’s most prominent families who introduced the mass-produced pre-rolled cigarettes to the British public over 200 years ago. His new venture produces furniture from sustainable hardwood felled from his 2,000-acre estate near Bristol.
This consumer PR campaign was levelled squarely at the regional media, with whom the agency endeavoured to engage with compelling, newsworthy content.
Though a short, project-based campaign, our work reached a conservative audience of more than one million on-target readers across the South West. Each of the placements contained the client’s key messages and USPs, and led to ongoing brand exposure and increased web traffic. Our regional PR campaign secured coverage in:
Bristol Evening Post (Print & online)
South West Business Insider (Online)
The Weston Mercury (Print & online)
Click Bristol (Online)
South West Business (Online)
The Bristol Magazine (Print)
South West Business Insider (online)
A regional consumer PR campaign that generated the levels of positive launch exposure that was required to bring a new brand to market. A very successful project-based consumer PR campaign.