TrekAce, a US company, appointed Palamedes PR to spearhead a UK and US publicity project to raise awareness of a crowdfunding campaign on Indiegogo. The company, which makes intuitive navigation devices, sought powerful and widespread national and international media coverage, in addition to collateral development.
Palamedes PR developed the brand by creating the TrekAce.com website and an accompanying video. We also secured the support of the adventurers Alex Flynn, Ben Hooper and Emma Massingale as brand ambassadors. Videos produced by Alex and Ben can both be found on the TrekAce Youtube page, here.
Given the nature of the product, we went on to develop compelling news content for the UK and international media. Individual pieces of editorial were also produced for specific target audiences, which included skiers, mountaineers, cyclists, runners and urban explorers.
Notwithstanding the success of the collateral, our work secured extensive media attention within the regional, national and international press. The return on investment, when reviewed in relation to equivalent advertorial value, was truly significant. Potential reach was in excess of 200million. Some of the coverage we achieved in print and online editions included:
This PR campaign secured countless, big-impact pieces of media coverage in quality publications – print and online – worldwide.