Campaign Type: Consumer PR/Product Launch PR/Crowdfunding PR
Objective: Publicising the TrekAce, the world’s first forearm-mounted navigation aid. Website creation, branding, celebrity endorsement, video/content creation
Famous for: “Men walk 900 miles to avoid asking for directions”
Results: As the coverage below suggests, our work resulted in almost immediate national and international media exposure for the TrekAce brand. It featured in nearly every British national newspaper, and was picked up by countries around the world. Like much of our work, the survey-led story we created has since been copied numerous times by other brands/agencies.