Client: Vitagetics
Campaign Type: Consumer PR/Product Launches/PR Stunts
Objective: Publicising Vitalean and a range of other health products

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Palamedes PR was first appointed by Vitagetics in 2009 and has represented the company’s publicity interests ever since. In that time, the brief has remained consistent: to secure impactful, national exposure for Vitagetics and its Vitalean brand.

We’ve orchestrated a dozen or more individual consumer PR campaigns for Vitagetics over the years, which has variously included the creation of compelling copy, presentation videos, advertising and artwork, ebook creation, direct marketing, and website development. We broke the story of the £1-a-day slimming pill (international coverage), the ‘female Viagra’, and several others.

We’ve secured in excess of 500 pieces of editorial and advertorial coverage for Vitagetics since 2009, which has included front page exposure on the Daily Express, Metro and others. A snapshot of the consumer PR coverage we’ve secured for Vitagetics and Vitalean in the print and digital media– which has supported vigorous product sales and business growth – can be found below.

“The results that Palamedes PR achieved for Vitagetics were simply outstanding and far exceeded my expectations. Palamedes PR understood my company’s goals from the outset and worked tirelessly in order to help me achieve them. Palamedes PR went on to secure front pages, and coverage across the globe.If you’re looking for the best public relations agency, which doesn’t charge the earth, look no further than Palamedes.”

Sir Richard Wylie, Managing Director, Vitagetics

When it comes to impactful consumer PR campaigns, our work for Vitagetics – in respect of publicity volumes, ROI and product sales – has been exceptional. It has our been our pleasure representing Vitagetics’ publicity interests and we look forward to supporting the company for years to come.

Mail Online (Christmas calorie count)

Front page Metro

Front page Daily Express

Express Splash

Daily Star


The Sun


Daily Record



Women’s Health Issues

The Express



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