A leading business publication has featured an exclusive extract from innovation expert Tendayi Viki’s award-winning new book.
In the extract from business guide The Corporate Startup, Viki and co-authors Dan Toma and Esther Gons discuss the five core principles to build a thriving innovation ecosystem within a company.
Viki, a client of author PR agency Palamedes, is the founder and principal consultant at strategy and innovation consultancy Benneli Jacobs.
His book, which recently won the CMI management book of the year award 2018, in the Innovation and Entrepreneurship category, sets out a radical new dual-model for innovation which allows large companies to innovate more effectively by fusing the traditional strengths of corporations with the advantages of the lean start-up model.
You can read the full extract, featured in Business Leader, HERE.
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