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Why Startups Are The Best Way To Manage Innovation

Tendayi Viki, a global leader on the subject of corporate innovation, has written an exclusive thought-leader article for Innovation Excellence.

In the article, Viki, a client of author PR agency Palamedes, discusses how large corporations can learn from lean start-ups to improve their management of innovation within the company.

You can read the full article HERE.

Viki, along with fellow innovation experts Dan Toma and Esther Gons, has developed a radical new dual-business model which allows companies to combine the traditional strengths of corporations with the advantages of the start-up model.

This is detailed in Viki’s award-winning business guide The Corporate Startup, which is out now.

Full details of our guaranteed book PR packages can be found on our website, as can answers to the most common questions about PR – on our FAQ page. Our author PR team is available at any time during working hours to discuss a potential campaign. Feel free to contact them HERE.


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