The new 'Jordan' range of electric bikes were seen in London yesterday - and are available for media review from today.
Eddie Jordan, the former Formula One team boss, enjoyed a wet lap of central London yesterday on his new range of stunning city ebikes.
The pedal-assisted ‘Jordan’ bikes, which cost £2,995 and go on sale this week, have a range of around 60 miles and were designed in the UK.
The hand-built bikes are manufactured by the Surrey-based electric vehicle company, D&D Electric, whose founder Asad Khan was at yesterday’s photoshoot.
The bikes, which carry the same trademark yellow livery as his Jordan Grand Prix F1 cars in the 1990s and early 2000s, will be sold to raise money for The Amber Foundation, a British charity that supports homeless young people and for which Jordan is patron.
Asad Khan said: “The combination of Eddie’s racing spirit and our focus on design has resulted in a range of bespoke ebikes that look stunning and will, we believe, redefine urban commuting.”
Journalists interested in reviewing the Jordan ebike can contact Jon Kirk at Palamedes PR on 0208 1036883.