A strategic PR campaign should reach and engage with your target audiences, wherever in the world they happen to be. It will also disseminate positive messages about your brand/product/service by virtue of independent, third party media coverage.
But whilst a good PR campaign can and will drive horses to water, it can’t force them to drink. The decision about whether to purchase your product(s), hire your services or visit your website will be determined by consumer/target audience behaviour and by numerous other factors – such as price points, USPs, branding, demand, competition and so on – outside of our control and remit.
We strongly recommend that clients undertake as much market research as possible before appointing us in order to determine consumer interest and to ensure that the publicity we generate has the desired effect on sales.