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Natalie Savvides

Client: Natalie Savvides
Campaign Type: Book PR
Objective: The promotion of Meet Henrietta Heartbeat

 

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Palamedes PR was appointed in June 2018 by author Natalie Savvides to promote pro-kindness children’s book, Meet Henrietta Heartbeat. We were tasked with securing three guaranteed thought-leader articles; three book reviews and/or Q&A interviews; and five radio interviews.

The Consultancy delivered the following services to support the Client’s aims:

  • We worked with the client to devise thought-leader articles based on the wider themes of her book, concerning promoting kindness to young children. We proofed and edited these thought-leaders for publication
  • We utilized our contacts to secure a book review in a national women’s lifestyle title
  • We secured two Q&A interviews and proofed the client’s interview answers
  • We developed and distributed a newsworthy radio pitch
  • We secured a national women’s magazine feature, which will be published in February 2019

The campaign for Meet Henrietta Heartbeat secured the following exposure:

  • Thought-leader placements with Stories.SWNS, UK Mums TV and Female First
  • Q&A interviews with Female First and Frost Magazine
  • A book review in Bella magazine
  • Radio interviews with BBC Radio Leeds, BBC Radio Cambridge, SFM, RNIB Connect, Siren FM and Radio Essex
  • A feature placement in Top Sante (to be published in February 2019)

Each of the editorial products we created achieved 100% coverage with a combined reach of approximately five million. (This figure is based on the unique monthly visitor figures of websites and weekly listener figures of radio stations).

UK Mums TV

Bella

Frost Magazine

Stories.SWNS

Female First

Palamedes PR, the book PR agency

BBC Radio Leeds

Palamedes PR, the book PR agency

BBC Radio Cambridge

Radio Essex

Palamedes PR, the book PR agency

SFM

Palamedes PR, the book PR agency
Palamedes PR, the book PR agency

RNIB Connect

Palamedes PR, the music PR agency

Siren FM

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