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Sibel Beadle

Client: Sibel Beadle
Campaign Type: Book PR
Objective: The promotion of children’s book Nessie’s Husband (book four in the Witchy Travel Tales series)

 

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Palamedes PR was appointed by children’s author Sibel Beadle in November 2018 to promote her latest book, Nessie’s Husband, and the Witchy Travel Tales series generally. We were tasked with securing a guaranteed syndicated Book Review with Accompanying Profile Piece and Q&A; two guaranteed thought-leader articles with accompanying Q&A interviews; a book review in a national women’s magazine; and guaranteed radio interviews.

The Consultancy delivered the following services to support the Client’s aims:

  • We drafted an in-depth book review for Nessie’s Husband
  • We prepared Q&A interview questions, and proofed and edited the answers for inclusion in the article
  • We prepared a profile piece and combined that and all the above into a syndicated article through Johnston Press, which we then distributed upon receiving approval
  • We proofed and edited two exclusive thought-leader articles by the Client
  • We secured a book review placement in a national weekly women’s magazine
  • We devised a newsworthy broadcast pitch and secured multiple radio interview bookings

The Nessie’s Husband campaign secured the following exposure:

  • A syndicated article on 150 Johnston Press regional news websites including flagship titles The Scotsman and the Yorkshire Post
  • Thought-leader articles with accompanying Q&A interviews on lifestyle websites Stories.SWNS and UK Mums TV
  • A book review in Bella, plus Twitter post
  • Radio interviews with BBC Radio Scotland, BBC Radio Norfolk, Siren FM and Swindon 105

Each of the editorial products secured a combined reach of approximately 38 million. (This figure is based on the combined unique monthly visitor figures of websites, circulation figures of print titles, and weekly listener figures for radio stations)

“Palamedes PR were a pleasure to work with and their coverage guarantee brought certainty and peace of mind to the publicity process. The team are focused on delivering the best outcome for authors and I would advise contacting them if you want to see tangible results for your investment. In addition to this, Palamedes also provided me guidance on how to deal with media and helped me be confident in approaching the public. I would highligly recommend them.” Sibel Beadle, author of Nessie’s Husband

Palamedes PR, the book PR agency

UK Mums TV

Palamedes PR, the book PR agency

Yorkshire Evening Post (one of 150 Johnston Press regional news websites)

Palamedes PR, the book PR agency

Bella

Stories.SWNS

Palamedes PR, the book PR agency

BBC Radio Scotland

Palamedes PR, the book PR agency

Siren FM

Palamedes PR, the music PR agency
Palamdes PR, the book PR agency

BBC Radio Norfolk

Palamedes PR, the book PR agency

Swindon 105

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