Pearson book PR Success Story now online

Our latest book book PR Success Story, for international education publisher Pearson is now online. The Consultancy was appointed by Pearson to secure select coverage within the British business press for new guide Friction/Reward: Be Your Customers First Choice by retail expert Richard Hammond, founder of consultancy Smart Circle Limited (SCL). You can read the full Success…

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Pearson author offers advice on winning and retaining customers

Retail expert and best-selling author Richard Hammond has written for leading business title Business Daily about why companies shouldn’t try to emulate Amazon. Hammond, whose new guide Friction Reward: Be Your Customer’s First Choice is published through Pearson Business, a client of book PR agency Palamedes PR, has devised a new form of measurement, the friction versus reward metric…

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Coverage for Pearson author in leading business title

Retail expert Richard Hammond has written an exclusive thought-leader article for one of the UK’s leading business titles. Hammond, whose guide Friction Reward: Be Your Customer’s First Choice is published through Pearson Business, a client of book PR agency Palamedes PR, discusses in Growth Business how companies can best adapt to a new era where the customer is…

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Business media coverage for Pearson author

Retail expert Richard Hammond has enjoyed exposure for his new business book in one of the UK’s leading SME publications. Hammond, whose guide Friction Reward: Be Your Customer’s First Choice was recently published through international education publisher Pearson, a client of book PR agency Palamedes PR, has contributed an exclusive guest thought-leader article to Business Matters. In the…

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Pearson publish Friction Reward by Richard Hammond

Pearson, the largest education publisher in the world, and a client of book PR agency Palamedes PR, has just released new business guide Friction Reward: Be Your Customer’s First Choice. Penned by retail expert Richard Hammond, Friction Reward provides businesses of all kinds and sizes with a powerful new way to better engage with their customers…

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