The latest blog post from Palamedes PR delves into whether authors who dislike social media should use it anyway

Writers Unplugged: Do Authors Really Need Social Media to Succeed?

Social media is, they attest, an essential component of every successful author’s marketing and communication strategy.
But what about those authors who aren’t tech-savvy or who simply dislike the idea of revealing their personal lives to the world? Can social media really be the answer for everyone?

In this PRscribe post, we’ll explore the benefits of authors using social media. And we’ll ask if those authors who aren’t using it already – or who hate it altogether – really need to embrace the digital age as everyone claims or if they can sleep easy without it.

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