A Warm Welcome
Getting started - what are the first steps?
Is Palamedes PR a large agency?
Palamedes PR is a small and independent news-generation PR agency, which means we usually represent a maximum of five clients at any one time.
What are your areas of expertise?
We secure media coverage for everything including the kitchen sink (literally). But we’re perhaps best known as a book PR agency, and for our work in property (including private property sales like the home and recording studio used by Elton John and Cliff Richard, above), media visits, consumer PR and high-profile launches. You can explore our areas of PR expertise on our homepage.
Who or what is 'Palamedes'?
In Greek mythology, Palamedes (“pal-ah-meed-ies”) was apparently a bit of a controversial star. He led the Nauplians in the Trojan War and is credited with the invention of creative writing. Today, the term ‘Palamedes’ is commonly used to refer to or describe something ingenious.
Will my PR campaign boost sales?
A strategic PR campaign should reach and engage with target audience(s), wherever in the world they happen to be. It will also disseminate positive messages about your brand/product/service by virtue of independent, third party media coverage.
But whilst a good PR campaign can and will drive horses to water, it can’t make them drink. The decision about whether to purchase your product(s), hire your services or visit your website will be determined by consumer/target audience behaviour and by numerous other factors – such as usefulness, originality, price points, USPs, branding, demand, competition and so on – outside of our control and remit.
Or, to put it another way, no amount of persuasive publicity can influence a purchase if what’s on offer is flawed or in any way fails to live up to its price tag.
That’s why we strongly recommend that clients undertake as much market research as possible before appointing us in order to gauge reliable (and genuine) consumer interest in their product or service and to ensure that any publicity is likely to have a positive effect on sales.
I was let down by another PR agency so I'm skeptical about using one again.
All reputable PR firms will do everything in their reasonable power to support your objectives. The majority will succeed. But issues can and do arise when the anticipated outcome of a PR campaign is unrealistic (or, in some cases, delusional). In almost all cases, such a scenario arises when a client’s sales expectations are dramatically different, and invariably more positive, than anyone else’s – including the paying British public. In such cases, no amount of publicity will ever be sufficient.
If you feel that you deserved more publicity than what you received, and if your expectations are realistic, we can by all means discuss the options. If a previous PR campaign generated quality publicity but failed to generate sales, however, we would strongly recommend that you undertake market research to ascertain genuine consumer feedback and demand before engaging our services.
My new product or service was launched some time ago without much publicity. Can you still help?
In most cases, yes, though this may from time-to-time depend on the nature of the product or service. If you’d like us to promote something that was launched a long time ago, drop us a line and we can let you know if it’s possible.
Do you target international media, too?
Yes, but not under guarantee and only when doing so is reasonably likely to result in a substantial volume of coverage.
Does Palamedes PR secure coverage on blogs or organise blog tours?
No. We usually work exclusively with UK and international newspapers, magazines, TV and radio.
Our Vision & Ethos
Since 2009, we’ve done everything in our power to provide a personal, friendly and individual service, which we assess against our vision and ethos of six core values:
- That we never promise what we cannot deliver and that we always deliver on what we promise
- That we earn our clients’ trust and respect through consistently high standards of customer service and transparency
- That we thoroughly understand our clients’ needs and goals
- That we provide professional counsel and clear, straightforward communications
- That we treat our clients with fairness and respect
Where are you based?
Our registered office is: 30th Floor, 40 Bank Street, London E14 5NR. No, we don’t own the entire 30th floor of a landmark building in the heart of Canary Wharf (however much we’d like to!) – we’re among the many businesses based in the i2Office on that floor. The introduction of the Flexible Working Regulations 2014 and the right to employee flexitime and compressed hours means we’re increasingly working remotely, too. Like many small businesses, it’s likely that we’ll move to complete remote working at some point soon, which will in turn ensure that our fees remain as low as they are now.
What's the big idea?
We’re often asked to share specific ideas – most usually for news stories – before appointment. This is a bit like asking a firm of architects to draw-up plans for a luxury housing development before engaging their support, or asking a graphic designer to create a set of logos outside of contract.
We secure mass volumes of publicity where others fail because of the quality of our ideas and because of our ability to put them into action. As a result, professional organisations – including Palamedes PR – seldom share their intellectual property before appointment. We trust the calibre of our client base, our proven track record, the Palamedes PR reviews and the daily results of our PR campaigns are testament to our abilities.
How much research will you conduct before my campaign?
Our PR campaigns commence with a vital period of research and discovery. This enables the creative team to fully understand your objectives and to critically examine the marketplace, audience share and applicable media.
How quickly will my campaign start?
Subject to existing commitments, we can usually commence PR activity within 24 hours of appointment.
How much involvement will I have in my PR campaign?
Some clients prefer to take an active role in their PR campaigns, while others leave it in our capable hands. The choice is yours.
How regularly will I need to speak with my Publicist?
Our clients typically correspond with their Publicist on a weekly basis, but often more regularly at the outset of their PR campaigns. The frequency of ongoing communication will depend upon the complexity of the PR campaign and your publicity requirements.
How frequently will I have to meet my Publicist?
In most cases, meetings aren’t at all necessary, though this will vary depending upon the complexity of your PR campaign and the exact services we provide. So we’ll only ask you to attend one if what we require cannot be achieved by telephone or email.
What recognised accreditations do you hold?
What is your guarantee?
The Palamedes PR guarantee provides our clients with complete peace-of-mind. Unlike other PR agencies, which hide behind “no guarantees” policies, our clients know exactly what publicity they’ll receive from our PR Packages from the outset. It’s what sets Palamedes PR apart from the rest and makes us the market leader in our areas of expertise (books, consumer, PR stunts, property, tourism and B2B PR). In the unlikely event that we fail to secure publicity (we haven’t failed once since 2009, but still…) we’ll create new content at no extra charge until we do. If that fails, we’ll refund you the total cost of the service in full immediately. We keep our promises, you keep your pennies.