Media endorsements for books are a powerful sales tool. By helping to establish credibility and by building consumer trust, amongst other critical things, the benefits they bring are undeniable. The purpose of this PRscribe post is to help authors and publishing houses actually solicit them from the regional press.
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The Pen Name Paradox: The Pros and Cons of Author Pseudonyms
We represent dozens of authors each year who use a nom de plume and we’re asked the same question every time: will this impact sales and/or media coverage? If you Google the question online you’ll find a variety of answers and viewpoints on this point. So we thought we should wade into the argument and share our experiences as book publicists.
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How to Organise a Book Launch Event – but Are They Worth it?
It’s considered to be one of the most anticipated events in an author’s publishing journey, so it’s little wonder why a book launch event is high on the list of post-publication ‘ticks’. From inexpensive do’s in backstreet pubs to swanky, celeb-filled parties in upmarket hotels, a book launch promises to kickstart publicity and earn the author the media acclaim they deserve. But beyond the glamour and the ego-trips, is organising a book launch really worth it?
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The Power of the Airwaves: The Impact of TV and Radio Appearances on Authors’ Book Sales
In an age dominated by digital media, influencers and social platforms, it’s easy to underestimate the impact of – or forget entirely – traditional mediums like television and radio. But for authors hoping to promote their books and connect with a broader audience, TV and radio appearances remain potent tools in their marketing arsenal.
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