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Latest Coverage: National press salutes Dad’s Army story

Ian Lavender
Palamedes PR interviewed actor Ian Lavender about Dad’s Army co-star Arthur Lowe.

Palamedes PR, the book PR specialist, has secured national coverage for client AudioGO.

The agency achieved its brief of promoting new AudioGO’s Mr. Men Vintage Beeb release with placements in the Daily Telegraph and Times.

The news story devised by Palamedes PR, concerning Dad’s Army star and Mr. Men narrator Arthur Lowe playing on a sleeping condition in a cheeky bid to avoid the paparazzi and fans, also appeared on Chortle.co.uk – the UK’s leading comedy website.

Palamedes would like to thank Mr Lavender, who is set to make his Edinburgh Festival debut this summer in a new adaptation of The Shawshank Redemption, for giving his time for an exclusive interview as part of the PR campaign.

A spokesman for Palamedes PR said: “The national media’s interest in the story shows that Arthur Low  is still a much-loved actor more than 30 years after his death.

“He was one of the great comic actors and we are delighted that a whole new generation will be able to discover his talents through the new Mr. Men audiobook from AudioGO.”

In the 1970s, Lowe became the voice of the BBC cartoon series Mr. Men, in which he was the narrator and its characters.

The series’ simple stories, with brightly coloured, boldly drawn illustrations, have made them very popular around the world, with sales of over 100 million books across 28 countries to date.

Mr. Men (Vintage Beeb) audiobook is available now on CD and digital download from AudioGO, priced £5.99. Visit www.audiogo.com/uk

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